Where these numbers come from
The 7 products ranked here carry 81,951 reviews at Ulta and Sephora. We searched them for stickiness and read the newest matching reviews, up to 40 per product and store, posted between Apr 2020 and Oct 2026.
A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (141 on this page), and products that are no longer sold.
Ulta also shows reviews first posted on brands' own websites. They run much more positive than store reviews of the same products (across 19 products with both, 76% of brand-site reviewers said the product solved the problem, against 55% of Ulta shoppers), so we show them on product cards but never count them.
Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.
An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts and link to the product pages, never the reviews themselves.
Read the full method